Australian chilled beef on sale in a Tokyo supermarket earlier this month
THIRTY FIVE years after Japan started to open up to Australian chilled and frozen beef, it continues to evolve as a challenging, but highly-rewarding export customer market for Australia.
Currently our largest (by volume) and most lucrative (by value) customer, Japan is arguably the most discerning beef market in the world. Quality, taste and presentation are everything, especially in the quality chilled end of the trade.
Look through the meat cabinet in any supermarket or independent butchery in Tokyo or even a…
