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Disruptive food trends have not been a big hit with consumers | The Land

In a new report, “Disruptive food products prove to be more hype than bite”, Rabobank claims the consumer food industry has witnessed an explosion of disruptive innovation for food products over the past decade – including plant-based meats, insect protein bars, synthetic fat replaces, and precision fermented milk proteins – but that this disruption has already reached its peak.

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