I know this guy that is highly intelligent. His goal in life is to go home and take over the family farm growing corn. Almost 20 years ago he decided to get a PhD. When I asked him why he was doing this his reply was he needed “credentials.” To this day, the closest he gets to corn farming is when he burns all his vacation time to go home and help. This is a double binding message, which is where we say we want something, but we behave the exact opposite. I asked this guy once how successful he thought he’d be as long as he keeps one foot out the door.
Are you ready?
