Mike Pearson tells listeners about the Meat Demand Monitor published by Kansas State University and clues livestock producers in on consumer behavior.
The Meat Demand Monitor is funded by the beef and pork checkoff dollars. It is aimed at finding out what is happening in the meat industry at grocery stores and restaurants.
The Meat Demand Monitor surveys 2,000 people and asks them when they are eating meat and where they are eating it.
One thing that was clear in this month’s monitor is that more consumers were eating more pork and beef in July than in June. It was also clear that consumers…
