Mike Pearson tells listeners how greenwashing may have finally caught up with JBS.
Greenwashing is the act of making claims a company is doing more for the environmental than it truly is doing.
In 2021, many companies created goals and statements to highlight what they were trying to do for the environment.
JBS made the goal of eliminating or offsetting greenhouse gas emissions by 2023. The company made it a goal to be Net Zero. However, regulators, say it’s a goal that is not achievable.
The idea behind the environmental goals is to use in marketing information and impress politicians and…
