What makes today’s meat consumers tick? That’s the question Midan Marketing has been striving to better understand since their first meat consumer segmentation study in 2016.
“We want to make sure that as an agency, who’s really out there trying to help people sell more meat, we want to make sure we’re keeping an eye on the meat consumer and their changes in attitudes and behaviors at the meat case, whether that be physical or virtual,” said Kerry Beauchemin, associate director of brand strategy for Midan Marketing.
This year, the ad agency, which is exclusively focused on the meat…
