The “great divide” between beef producers and the consumers who enjoy their product, may not be so great, after all. Elanco Animal Health recently conducted comprehensive surveys among producers and consumers revealing that both audiences:
• Indicate environmental sustainability is important to them
• Are willing to make decisions and take steps to improve environmental sustainability
• Support the role of safe innovation in improving the sustainability of beef
In addition to these shared values, the surveys further show that consumers have a high degree of trust in those who…
