WHEN it comes to marketing Australian beef to domestic consumers, the battle between the country’s two biggest supermarket chains, Coles and Woolworths, is alive and well.
The supermarkets both invest significant amounts into consumer research as they look to tailor their shelves to shoppers.
Anna Speer, CEO of Woolworths’ Greenstock red meat supply chain business
The results of some of that research was shared with delegates at the BeefEx conference in Brisbane last week, with a presentation from Anna Speer, the managing director of Greenstock, a business Woolworths set up last year…
