Blog Post

How chefs are driving meat marketing and consumer trends

Metro restaurant chefs visiting a beef property in southern Australia

WHETHER it is Gordon Ramsay overhauling a modest English café with a foul-mothed tirade or Matt Preston wearing his cravat and using an impressive vocabulary to describe a mouthful of food – the celebrity chef has no doubt become a part of modern culture.

A food industry entrepreneur says the rise of chefs has made them a key part of meat marketing – with chefs being some of the main consumer influencers in the supply chain.

Duncan Brown

Duncan Brown, from Brisbane Valley Protein, a food hub which markets chicken,…

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