WHEN it comes to telling stories and promoting the “health and wellness” benefits of certain products, social media has become an extremely captive audience.
Whether it is the beautiful bodies of Instagram, the Tik Tok tutorial or the photo dump on Facebook – there are plenty of opportunities to draw a link between products and their benefits.
The meat industry’s peak marketing organisation, Meat & Livestock Australia, has seen opportunities with social media and has been sponsoring “influencers” to help endorse and talk about the benefits of meat. Influencers usually have a…
