THE global consumer food industry will see a shift in innovation strategies in the next few years, with fewer total ‘disruptive’ innovations like cell-based meat, as large food companies in Australia and overseas refocus their attention on incremental changes.
That’s the view expressed in a new report by agribusiness financier Rabobank titled ‘Disruptive food products prove to be more hype than bite’.
Rabobank says the consumer food industry has witnessed an explosion of disruptive innovation for food products over the past decade – with examples including plant-based meats,…
