Technologies now in place or soon to hit the market could hold the key to making value-based marketing in Australia’s cattle industry a commercial reality, last week’s ICMJ conference in Rockhampton was told.
John Langbridge speaking at the ICMJ conference.
The value of products or co-products from each carcase tends to be averaged out in current payment systems to Australian cattle producers.
Value-based marketing would involve paying producers for the specific value of each part of a carcase, including co-products such as hides and offal.
In real value terms there may be a…
