Blog Post

Innovate and value-add, or go home, ICMJ conference told

Product innovation is a risk, but it is a risk the red meat industry must take, undergraduates attending the 2022 Inter-Collegiate Meat Judging National Conference in Wagga Wagga were told yesterday.

SunPork executive general manager, Dr Darryl D’Souza told the audience of 150 university students, most of who are undertaking studies in agriculture, that value-add products had become an integral to SunPork’s business.

Dr Darryl D’Souza

“If you don’t maximise the value of all the cuts within a pork carcase you limit the revenue you get from the sale of that pig and in some…

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