FOR many years, the story of how meat and livestock contribute to personal health and wellbeing and ecologically balanced landscapes around the world went largely unreported. It was once widely understood.
But times have changed. Coordinated campaigns harnessing selective science and emotive invocations, amplified by social media, have been successful in turning the once extreme view that people and policy makers should abandon meat into the situation today where some countries are formally legislating to reduce livestock numbers.
Many in the global livestock sector have watched on…
