Is Cheaper Beef Undermining Producers? – Australian Meat Industry CouncilSupermarkets can’t backtrack now – but is cheaper Xmas beef so good? | The North West Star

While livestock prices have kicked across Australia in the past month, the heightened publicity on retail meat prices falling may make it difficult for the supermarkets to backtrack on discounts and pass on any rebound in livestock prices, as consumers have been prepped to expect cheap meat going into the festive season, Mr Ryan said.