Blog Post

Is communication the most important part of industry’s sustainability approach?

ENVIRONMENTAL sustainability has become all the rage in the past year, as the beef industry aims to work out how it fits into ambitious targets set by governments and companies.

While the push to reduce emissions and sequester carbon is well underway in Australia and other countries, there still seems to be plenty of public discussion encouraging consumers to eat less meat.

The issue created plenty of discussion at an international forum held by JBS earlier this month – with a panel of scientists and commentators asked if there should be a global beef industry fund to research…

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