What do JCPenney, Walmart, Shell gas stations,Tractor Supply, and real estate investors all have in common? They all do sell/buy marketing. They have different names for it. For example, in real estate, they gave it the acronym “BRRRR,” which stands for Buy, Rehab, Rent, Refinance, and Repeat. Walmart calls it “VMI,” which stands for Vendor Management Inventory.
It’s not new!
Ever since I was first exposed to sell/buy marketing (SBM), I was told that the old timers did it. It was new to me, and if I ever explained what I was doing to an old man at a sale barn, they would always tell me…
