Readers of Beef Central appreciate their cows every day.
But for everyone else, today’s date – July 12 – has become officially known as “Cow Appreciation Day”.
At first glance it would be easy to imagine Cow Appreciation Day was created by a group of farmers, given how much they love their cows and talking about them.
But bel
ieve it or not, the origins of Cow Appreciation Day lie in the chicken industry.
Cow Appreciation Day grew out of a successful marketing campaign created by US-based chicken burger chain Chick-Fil-A way back in 1995.
In that year it launched a new…
