Every January Australians eagerly await the release of the Australian Lamb summer campaign, a tongue-in-cheek poke at Aussie culture and inspiration to fire up the barbecue.
Driven by Meat & Livestock Australia (MLA), this year’s advert mocks the overuse of the term “Un-Australian” to remind Aussies that our collective differences are cause for celebration, not division.
“Every summer, we like to choose a relevant yet light-hearted topic that gets everyone talking,” MLA…
