Planterra’s plant protein brand Ovo.
PROCESSING giant JBS has decided to exit its plant-based protein venture in the United States, closing its plant in the Colorado city of Denver.
The news of JBS walking away from Planterra was first reported in the Denver Business Journal, with the company notifying the Colorado Department of Labor and Employment.
Along with other meat processing giants in the US, Tyson and Cargill, JBS made significant moves into the plant protein market in recent years. It created Planterra as its own company, which launched the OZO brand of products.
The reasoning…
