A NEW beef brand launched by JBS Southern this week is pushing into previously unexplored territory – a Certified Natural claim wrapped around grainfed beef.
Cattle for the new +100-day grainfed Portoro brand program are being fed at JBS’s Yambinya Station feedlot near Burraboi, northwest of Deniliquin in NSW.
JBS bought Yambinya in 2009 as part of the assets of the Tasman processing group. The site has an operational capacity for 12,000 beef and 45,000 lamb.
Billed as ‘More than a marbling score,’ the new Portoro brand is being targeted primarily at the higher-end food…
