A monthly column written for Beef Central by US meat and livestock industry commentator, Steve Kay, publisher of US Cattle Buyers Weekly
THE US beef industry was in crisis. Consumer demand for beef had fallen for 20 years to the mid-1990s.
The industry had an eating quality issue, notably of consistency, as years of using all kinds of breeds had “mongrelised” the national beef cow herd. Consumer surveys showed that one in four steaks had an unsatisfactory eating performance.
Fast forward to today and the crisis is long over. A huge effort by all sectors of the industry…
