U.S. Meat Export Federation Africa Representative Matt Copeland was part of a recent USDA trade mission delegation visiting Kenya, and says he was impressed by the growth opportunities that post-COVID ecommerce offers for U.S. red meat in Africa.
“There’s a business in Kenya delivering to their rural constituents miles and miles away from the commercial center once every three days. They are able to put the time that would take normally for a villager to actually get to town, get food for their family and get back home. They’re helping that villager actually do some work,” Copeland says….
