GLOBAL burger giant McDonald’s has pulled its experiment with plant-based burger patties in its US operations.
McDonald’s first tested the meat-free burger McPlant burger in eight US restaurants in November to understand how the menu item would impact its kitchens. In February, it rolled the product out into to about 600 locations in Texas and California to learn more about consumer demand for the menu item.
While McDonald’s said the US trial had ended ‘as planned,’ US analysts’ research reported lacklustre demand for the meat-free burger, which is made using Beyond Meat…
