SETTING goals and targets with specific metrics that are measurable and time-bound is critical to showing, not just telling, consumers that the beef industry is committed to sustainability at every point in the value chain.
That was the message delivered by Teys Australia’s Chief Sustainability Officer, Carl Duncan, to around 90 stakeholders who attended the recent Australian Beef Sustainability Framework Consultative Committee meeting in Brisbane.
“Goals with specific metrics provide the data point for us to look at trends…