The Michigan Beef Industry Commission (MBIC) recently voted to restore a state checkoff program on the sale of cattle in Michigan.
The move is expected to generate as much as $500,000 annually for MBIC, which works to inform consumers about the dietary benefits of beef consumption, build consumer trust and promote the safe, responsible practices used to raise and process beef.
Checkoff programs are a tool commonly used by agricultural commodities to support their respective industry programs. Michigan had a state checkoff program, which assessed producers one-tenth of a percent on the…