Blog Post

MLA launches pre-Christmas marketing blitz on beef and lamb

Managing director Jason Strong addresses this afternoon’s MLA AGM in Bendigo

MEAT & Livestock Australia will launch a one-off marketing campaign in coming days designed to sell more beef and lamb on the domestic market in the pre-Christmas period, today’s MLA annual general meeting in Bendigo was told.

“Following three years of herd and flock rebuild, through much of 2023 the threat of drier conditions has seen restocker demand ease, and an increase of livestock on the market putting real downward pressure on prices,” managing director Jason Strong told stakeholders.

“We…

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