The National Cattlemen’s Beef Association in the US has called on Google to rethink a new “sustainability search” feature that it says ignores the science demonstrating beef’s sustainability and value to the environment.
NCBA president, Don Schiefelbein, a Minnesota cattle producer, believes the new search feature being trialled by Google stands to bias consumers against beef by providing inaccurate climate information on cattle production.
“Google is using its billions of dollars of resources to target cattle producers and ignore the science that demonstrates beef’s…
