In one of the most direct public challenges to food industry sustainability claim yet, the New York Attorney General has announced she is suing a major global meat processor for committing to a carbon neutrality goal by 2040 that she alleges cannot be met because of its plans for growth, and therefore amounts to greenwashing and false advertising.
At the same time the “binary” nature of associated public commentary on red meat industry enviromental impacts while not recognising science supporting the sector’s ability to contribute to both adaptation and mitigation of climate change…
