Blog Post

‘Regenerative’ the key focus for new Aussie beef brand, Roots

AS worldwide consumers’ awareness and appreciation of ‘green’ and ‘sustainable’ attributes in food products grows, beef brand managers are responding in new and creative ways. For the first time, the key word in a new Australian beef brand’s attributes platform will be ‘regenerative’ instead of alternatives like sustainable, grassfed, or carbon-neutral. Roots Regenerative has been […]

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