Blog Post

Norco launches AR game to give kids a taste of farm life

Having a ball: Cows at play in real life, and below, how they are depicted in Norco’s Cows Play augmented reality game.

 

IT’S not unusual to see headlines highlighting how little children know about how their food is produced, with research showing many kids think their food simply comes from a supermarket or their own refrigerator.

While many children never visit farms, technology now makes it possible to transport farms to children – in a technological sense at least.

Recognising this, Australia’s oldest and largest dairy co-operative, Norco, has developed an immersive,…

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