ALMOST 15 years on from its inception, Australia’s northern beef industry is still cashing in on the insights and recommendations of its biggest single research activity, the CashCow project.
Launched in 2007 with $2 million from Meat & Livestock Australia – its largest ever research investment at the time – CashCow collected data from 78,000 cows managed in 142 breeding mobs located on 72 northern commercial properties.
They were measured over four years for 83 different variables that impact reproductive performance including property, environmental, nutritional, management, and…
