Blog Post

Plant-based bubble has burst, CEO of closed startup contends

One of the Asia-Pacific region’s largest manufacturers of plant-based “fake meats” is calling time on the business, saying investors have lost faith in the business.

New Zealand-based Sunfed produced plant-based proteins under labels such as Bull Free Beef, Chicken Free Chicken and Boar Free Bacon, which had sold in Australia through Woolworths and Coles supermarkets.

It was backed by Australian venture capital behemoth Blackbird, which invested A$4.5m in 2018, and other venture capital investors which collectively invested a similar amount in the same year.

However, in a video…

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