WHILE surveys showed up to 17 percent of Australian households trialled plant-based meat substitutes over a 12 month period, the curiosity factor is now gone and sales are in decline, producers attending Meat & Livestock Australia’s Updates forum in Toowoomba heard on Wednesday.
MLA’s general manager for marketing and insights, Nathan Low said the consumer story on plant-based meat substitutes was really good for the red meat industry.
“The reason there is…