It seems like yesterday when I rolled down to Lexington to start this new career. One of my most vivid memories was the first UK Beef IRM Committee meeting. The IRM committee had just finished the analysis of a huge survey of beef producers. The only question that stuck in my mind was “Why do you own beef cows?”. I thought the answer would be easy; to make money. But the number one response was “because I like cows”. “To make money” was the number three reason of those surveyed.
At the time, honestly, I was stunned. Now, after 25 years, I understand a little better. The beef…
