Programs demonstrate U.S. beef’s versatility for China’s foodservice sector

With China projected to be the global leader in foodservice growth through at least 2026, the U.S. Meat Export Federation (USMEF) is accelerating efforts to expand U.S. beef utilization in targeted restaurant segments and markets in China. With funding support provided by the Beef Checkoff Program and USDA’s Market Access Program, promotional campaigns for U.S. beef took place in December and January at multiple outlets of several restaurant chains in Shanghai and five cities in South China. The winter campaigns promoted the superior attributes of grain-fed U.S. beef to consumers while…