In 2004, a Harvard University student started a social networking website that eventually would change how most people spend their time. Updating, scrolling and “liking” became a way of life, ultimately, altering how the average person sees and interacts with sponsored content and advertisements.
Skip forward 17 years, and social media and streaming services have entirely changed the way consumers view media content. In fact, a 2021 Pew Research Center study reported only 56% of households watch TV through cable or satellite services, which is more than 20% less than in 2015 and…
