U.S. beef exports to Central America have gained momentum in recent months, fueled in part by promotional activities funded by the Beef Checkoff Program. Lucia Ruano, U.S. Meat Export Federation (USMEF) representative in Central America, recently updated cattle producers and other industry leaders on these activities. She cited BBQ Fest Costa Rica as a valuable annual event for the U.S. beef industry because of the positive exposure generated with barbecue enthusiasts and other influencers.
“There were more than 5,500 people that attended this event,” Ruano reports. Supported by the…
