Consumers increased their willingness-to-pay for all evaluated retail protein items except plant-based patties and shrimp, in January compared to December. However, in the food service sector, the WTP for pork chops was basically flat month over month, according to the latest Meat Demand Monitor.
Glynn Tonsor, professor in the Department of Agricultural Economics at Kansas State University, says the pork chop demand slippage seen in the January MDM is consistent with work he and Jayson Lusk, Purdue University, have previously conducted for the National Pork Board. Retail market data from…
