A red solo cup is a staple of picnics and tailgates, but can you use one to choose cattle?
Idaho rancher Steve Campbell, owner of Tailor Made Cattle, works with cattle producers who are looking to build their herd efficiency, improve genetics and have a more productive cattle herd. He speaks around the country on cattle fertility, minerals, profitability, linear measures and epigenetics, or how cells control gene activity without changing the DNA.
Originally, Campbell demonstrated the concept of these ideal cattle with a Styrofoam coffee cup lying on its side at speaking engagements. But one…
