AS worldwide consumers’ awareness and appreciation of ‘green’ and ‘sustainable’ attributes in food products grows, beef brand managers are responding in new and creative ways.
For the first time, the key word in a new Australian beef brand’s attributes platform will be ‘regenerative’ instead of alternatives like sustainable, grassfed, or carbon-neutral.
Roots Regenerative has been created by Queensland-based beef supply chain Paradigm Foods to meet growing demand for regeneratively-produced beef and is the first scalable commercial brand of its type on the market.
Being…
