Blog Post

Research shows most consumers still understand benefits of red meat

  • A majority of Australians consider red meat production as vital for economic growth (77pc) and job creation (72pc)
    Over half (53pc) of Australians want to learn more about how red meat is produced
    Nearly three quarters (73pc) see red meat as an important source of nutrition and many are interested in learning more about its health benefits

Australians are eager to learn more about the beef and lamb industries and this thirst for knowledge often translates into positive perceptions of the industry, according to Meat & Livestock Australia’s (MLA) latest consumer sentiment research.

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