More and more Aussies are going alcohol-free and it’s not just for Dry July.
Australia’s drinking culture is changing as the popularity of zero-alcohol beverages continues to explode.
As Aussies head into Dry July, Endeavour Group Director Buying & Merchandise Tim Carroll said a growing movement of “drinking less, but better” has seen an explosion in demand for alcohol alternatives.
“Customers are increasingly opting for low intervention and organic wines, sugar-free ready-to-drink alcohols or artisan, craft spirits,” Mr Carroll said.
But of those categories, Mr Carroll said across…
