Retailers are speeding up the reduction of their refrigerated plant-based meat alternative offerings as sales have failed to meet year-ago levels, according to Anne-Marie Roerink, president of 210 Analytics LLC.
Overall, dollars, units, and volume for refrigerated plant-based meat alternatives declined versus year ago levels, data collected by IRI showed. Combined refrigerated and frozen plant-based meat alternatives generated $82.6 million in November, down 3.6% from the same period last year. Roerink pointed out that dollar sales got closest to last year’s levels only due to the…
