After serving farmer-owners for nearly 25 years on behalf of COBA/Select Sires Inc., Bruce Smith joins Select Sires Inc. as the manager of global sire products and logistics. In this new role he will monitor member marketing sales and export trends to predict product demand. Based on this information, Smith will coordinate sire movements, determine production needs and semen inventory, while ensuring proper health qualifications for sires to fulfill forecasted sales and shipping deadlines.
“Select Sires is excited to welcome Bruce to the marketing department,” said Jeff Reidman, vice…
