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Slammin’ Sam joins lambassador Sam in Christmas red meat marketing campaign

Sam Thaiday and Sam Kekovich in MLA’s pre-Christmas red meat marketing blitz. Source: MLA

A BEEFY Broncos and Queensland Maroons second-rower has graduated to ‘beef chief’ in Meat & Livestock Australia’s new campaign encouraging shoppers to eat red meat this Christmas.

Sam Thaiday has appeared in an ad with ex-AFL player Sam Kekovich, Australia’s “lambassador” who is well-known for his annual call to arms for Australians to throw some chops on the barbecue for Australia Day.

In the latest ad, the pair put aside their differences in football codes to promote their shared love…

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