After easing of restrictions, a COVID wave quickly moved through China at the start of the year. Now that the wave has eased, Chinese consumers are quickly returning according to U.S. Meat Export Federation China Director Polly Zhao.
“It’s not only the food service, it’s all the related sectors like hotel and accommodations, passenger logistics, transportations and retailers, and movies, they’re all coming back,” Zhao says. “So this is all good signs.”
USMEF Senior Vice President for Asia Pacific Joel Haggard notes that Chinese consumers built up savings during the COVID lockdown and…
