Americans tend to trust food labels, especially the ingredient list, expiration date and nutrition fact label, according to the March Consumer Food Insights Report. The most distrusted labels include low-calorie, naturalness and health claims.
The survey-based report out of Purdue University’s Center for Food Demand Analysis and Sustainability assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. Purdue experts conducted and evaluated the survey, which included 1,200 consumers across the United…
