Merck Animal Health has unveiled the results of the company’s first-ever consumer transparency research study, finding that two-thirds of consumers say transparency in animal protein is extremely or very important.
The consumer transparency study focused on consumers’ growing interest in transparency and its importance in their purchasing decisions and brand trust. The study explored consumer desire for transparency in animal protein, such as meat, fish, eggs and dairy, and their perceptions of industry transparency when it comes to animal welfare and sustainability. It also looked at…
