An Australian marketing expert has laid out why, in business terms, an iconic beer producer has decided not to market its latest high-alcohol product to the Northern Territory. In early March, Victoria Bitter, one of Australia’s most iconic beers, announced its plan to launch a new brew called Victoria Bitter Xtra, or VX. The beverage […]
Sydney’s famous Glebe Markets will do its last day of trading at the end of this month. Organisers announced the sad news on Wednesday evening, blindsiding stallholders who were sent an email blaming the sudden closure on ‘personal reasons’. “Thank you for sharing the last 31 years with us,” the markets said on social media. […]
What ads gave you headaches in 2022? Ad Standards, an Australian advertising watchdog which manages the complaint resolution process of the self-regulation advertising system in Australia, has revealed the top five ads Aussies hated most – and why. Executive director Richard Bean said it had probed over 250 ads in 2022 that were flagged under […]